Expo PR/Marketing
Product/Service Promotion and Marketing
If it moves, grooves, blows or shows—tell us about your product! World Ag Expo is continuously looking for products and services that appeal to TV and media coverage. During WAE, dozens of camera crews roam the grounds looking for live and visually compelling products. If you tell us about your product, then World Ag Expo staff can help showcase you as an exhibitor!
For more infomation, contact Steven Knudsen, Director of Communications at (559) 688-1751, ext. 221, or e-mail steven@farmshow.org by January 15, 2010.
Meeting Space Reservations
World Ag Expo staff can assist you with launching a new product or hosting a special event at the show. If you’re interested in holding a press conference, luncheon or small gathering, call (559) 688-1751
for rental space availability. Contact Katy Young at katy@farmshow.org. Click here to view space location information.
Also, be sure to e-mail press releases and product information to include in the Expo’s Media Center to Steven Knudsen at steven@farmshow.org.
“Hot Deals” at World Ag Expo Promo Card
Are you featuring an exclusive offer at World Ag Expo? A special discount, a great giveaway or a cool contest? Then send us your exclusive offer today. Each attendee who registers online receives a “Hot Deals” promo card to walk the grounds with. This means another great opportunity for you to get your information into the hands of qualified buyers. There is no fee for having your company information and “hot deal” included on this card. If you are interested in participating, please e-mail Lisa Garcia, Show Operations Manager, lisa@farmshow.org or call (559) 688-1751 for more information.
Click here to download Instructions Form.pdf
Registration Badge Lanyards
In 2009, 35,000 people registered online for their World Ag Expo Badge. Each badge and badge holder needs a lanyard mate. If your company would like to enhance their exposure at World Ag Expo, then send us your branded lanyards and we will use them at the registration locations. If you are interested in participating please e-mail Lisa Garcia, Show Operations Manager, lisa@farmshow.org or call (559) 688-1751 for more information.
Official World Ag Expo Magazine
World Ag Expo’s Official Magazine is distributed to a select group of 80,000 farm and ranch owners, operators and decision-makers that influence the purchase of 90 percent of the farm inputs in North America. This publication is a must-read for the farming community in North America. Printed and distributed in January, one month before the expo, the magazine features the Top-10 new product award recipients, seminar information, exhibitor list (both alphabetically and by product code), informative content and show grounds maps, making it a comprehensive preview for World Ag Expo attendees. Your media message in the Official World Ag Expo Magazine ensures that prospective attendees learn about your products before they visit your exhibit.
For advertising information, call Western Farm Press Sales Manager Mike Lafferre at (559) 645-5283 or e-mail mlafferre@farmpress.com. Click here for more information.
Official World Ag Expo Show Guide
The Official Show Guide is distributed to World Ag Expo attendees as they enter the show grounds. The Show Guide features seminar updates, exhibitor listings, and maps of showgrounds and pavilions. Draw attendees to your booth during the show or to your restaurant or place of business after show hours!
For advertising information, call Western Farm Press Sales Manager Mike Lafferre at (559) 645-5283 or e-mail mlafferre@farmpress.com. Click here for more information.
Official Publications
Ag Source Magazine
Ag Source Magazine is California’s leading buyer-to-seller equipment magazine, with 30,000 copies distributed monthly in more than 1,200 locations throughout California. For the special February World Ag Expo issue, 40,000 copies are distributed at all entrance gates and in more than 125 locations throughout the show. Ag Source Magazine reaches California and World Ag Expo as does no other publication. For advertising information, call Ag Source Magazine Sales Manager Eric Batti at (559) 685-9628, (800) 260 9949 or e-mail eric@agmag.com. More information is available at www.agmag.com.
Western Dairy Business
Western Dairy Business provides large-herd dairy producers in the 17 Western states with the latest information on issues and developments that impact their bottom lines. WDB readers can stay informed about the ever-changing environmental regulations, animal health and welfare issues, labor management trends and immigration developments. WDB also helps them optimize their milk production efficiencies and technological advances. For advertising information, call Debbie Morneau at (800) 334-1904 or e-mail dmorneau@dairybusiness.com. More information is available at www.dairybusiness.com.
Penton Media
Penton Media, the official publisher of World Ag Expo Magazine and Show Guide, is the largest private business-to-business publisher in the United States with more than 100 publications and 140 websites with 6 million subscribers in 46 targeted markets. The Penton Agricultural Group consists of nine leading agricultural franchises: Western Farm Press, BEEF, Hay & Forage Grower, Corn & Soybean Digest and Farm Industry News.
For advertising information, call Western Farm Press Sales Manager Mike Lafferre at (559) 645-5283 or e-mail mlafferre@farmpress.com. Information is available at www.pentonmedia.com.
