Official Magazine and Show Guide Advertising Opportunities
World Ag Expo’s Official Magazine and Show Guide are produced and distributed to agriculturalists who are eager to learn about the newest and most innovative agriculture products that will be displayed at World Ag Expo. Take the opportunity to expand your reach to those qualified buyers and increase your chances of developing new sales leads for your business by placing your ad in one of these publications.
World Ag Expo Magazine
World Ag Expo's Official Magazine is distributed to a highly select group of 80,000 farm and ranch owners, operators and decision makers that influence the purchase of 90% of the farm inputs in North America. This publication is a must-read for the farming community in North America. Printed and distributed in January, exactly one month before the expo, the magazine features the Top-10 new product award recipients, seminar information, exhibitor list (both alphabetically and by product code), informative content and show grounds maps, making it the must-see preview for World Ag Expo attendees. Your media message in the Official World Ag Expo Magazine ensures that prospecitve attendees learn about your products before they visit your exhibit.
2010 World Ag Expo Magazine Survey Results
- 74% of readers are Class 1A operators/ranchers/consultants
- 80% of readers use the magazine to plan their visit to World Ag Expo
- 71% of the magazings distributed are read by two or more people
- 81% of the readers found the magazine useful
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Circulation: Arizona, California, Colorado, Idaho, Montana, Nebraska, Nevada, New Mexico, Oklahoma, Oregon, Texas, Utah, Washington, Wyoming.
Distribution: 80,000
Source: Qualified Agriculture Buyers
Publication Date: December, 2010
Space Reservation Deadline: October 29, 2010
Materials Due: November 5, 2010
Early Bird discount program: If ordered before July, 2010 - 10% off!
Advertising Terms:
- Must exhibit at World Ag Expo to advertise
- Terms: Invoice issued on publication. Net payment due within 30 days.
For more information contact:
Scarlett Bright, Western Farm Press
(662) 627-0141, sbright@farmpress.com
Mike Lafferre, Western Farm Press
(559) 645-5283, mlafferre@farmpress.com
Official Magazine Gross Rates
| SPACE | B&W | 2 COLOR | 4 COLOR |
| 2 page spread | $10,360 | $11,616 | 13,265 |
| Full page | 5,515 | 6,110 | 6,985 |
| 2/3 page | 4,130 | 4,585 | 5,240 |
| 1/2 page | 3,585 | 3,975 | 4,535 |
| 1/3 page | 2,755 | 3,055 | 3,490 |
| 1/4 page | 1,820 | 2,015 | 2,310 |
| 1/6 page | 1,375 | 1,525 | 1,750 |
| 1/8 page | 1,030 | 1,145 | 1,315 |
| 1/12 page | 735 | 840 | 945 |
| All Rates Gross Cover Positions: 10% extra on space and color |
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Magazine Ad Dimensions
| Ad Sizes | Width | Depth |
| 2 page spread non-bleed | 15" | 10" |
| 2 page spread bleed size | 15-3/4" | 11" |
| Full page non-bleed | 7" | 10" |
| Full page bleed size | 7-7/8" | 11" |
| 2/3 page Vertical | 4-1/2" | 10" |
| 2/3 page Horizontal | 7" | 6-1/2" |
| 1/2 page spread non-bleed | 15" | 5" |
| 1/2 page spread bleed size | 15-3/4" | 5-3/8" |
| 1/2 page Horizontal | 7" | 5" |
| 1/2 page Island | 4-1/2" | 7-1/2" |
| 1/2 page Vertical | 3-3/8" | 10" |
| 1/3 page Square | 4-1/2" | 5" |
| 1/3 page Vertical | 2-1/8" | 10" |
| 1/3 page Horizontal | 7" | 3-3/8" |
| 1/4 page Standard | 3-3/8" | 5" |
| 1/4 page Vertical | 2-1/8" | 7-1/2" |
| 1/4 page Horizontal | 4-1/2" | 3-3/4" |
| 1/6 page Standard | 2-1/8" | 5" |
| 1/6 page Horizontal | 4-1/2" | 2-1/2" |
| 1/8 page | 2-1/8" | 3-3/4" |
| 1/12 page | 2-1/8" | 2-1/2" |
World Ag Expo Show Guide
A Quick Guide to World Ag Expo Excitement!
The Official Show Guide is distributed to World Ag Expo attendees as they enter the show grounds. The Show Guide features World Ag Expo's schedule of events, seminar information and updates, alphabetical exhibitor listing and maps of the show grounds and pavilions. This highly valued, cover to cover read is "the ultimate source" for information during World Ag Expo experience. Maximize your value at World Ag Expo by drawing show attendees to your exhibit during the show by placing your media message in the only official World Ag Expo Show Guide. Enhance your experience even more by contacting sales representatives to secure a premiere high impact message placement in this must read publication.
Distribution: 40,000
Source: World Ag Expo Attendees
Publication Date: January, 2011
Space Reservation Deadline: December 17, 2010
Materials Due: December 29, 2010
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Download: |
For more information contact:
Mike Lafferre, Western Farm Press
(559) 645-5283, mlafferre@farmpress.com
Scarlett Bright, Western Farm Press
(662) 627-0141, sbright@farmpress.com
Official Show Guide Gross Rates
| SPACE | B&W | 2 COLOR | 4 COLOR |
| Full page | $1,810 | $1,925 | $2,040 |
| Half page | $1,085 | $1,120 | $1,180 |
| Cover positions | $2,845 | $2,960 | $3,075 |
| Business card (2-5/8" x 2") | $175 | $200 | $230 |
| Closing Date: December 18, 2010 | |||
Show Guide Ad Dimensions
| Ad Sizes | Width | Depth |
| Full Page non-bleed | 5-1/2" | 10-1/4" |
| Full Page bleed size | 6-1/4" | 11" |
| 1/2 Page | 5-1/2" | 5" |
| Business Card | 2-5/8" | 2" |
Special Advertising Items
Belly Band
Belly bands are usually 5" to 6" in heigh, wrap around the center of the publication and print on 80# gloss. Available on the Show Guide only.
Cover Gatefold
The cover of the magazing folds our to reveal an additional two pages of advertising space. Gatefolds are available on the front and back cover of these publications.
Posters
4 page up to 16 page posters can be inserted into the publications. One of two sided printing options are available. Posters are inserted into the publication in one of two ways: glue tipping directly into a signature with releasable glue or throughthe use of a magnacraft strip. This high impact poster is available in both publications.
Business Reply Cards
Business reply cards are a great complement to run of book advertisements. Many options are available.
For more information please call Farm Press 800.253.3160
