WAE Attendee Demographics
Interested in learning who's attending the world's largest farm equipment and agriculture technology expo? In 2009,more than 35,000 attendees voluntarily provided their demographic information when they registered to attend the expo. This representation shows that qualifi ed buyers use World Ag Expo as a resource when looking for new ideas to improve their productivity and profi tability for the upcoming year.
Over 87% of attendees travel from the Western United States Arizona, California, Idaho, Nevada, Oregon & Washington.
Total Acres Farmed
55% of land owning attendees farm/ranch 100-499 acres
45% of land owning attendees farm/ranch 500-2,000+ acres
International Visitors
4% Travel internationallyfor the Ag Expo
71% of attendees are directly involved in agriculture.
Total Animal Units
63% of Livestock / Dairy / Poultry owners have between 1 and 999 animal units
37% of Livestock / Dairy / Poultry owners have between 1,000 and 5000+ animal units
Primary Business Listings
- Agribusiness 42%
- Dairy / Livestock / Poultry 23%
- Trees / Vines 19%
- Field Crops 11%
- Vegetables 4%
- Horticulture 1%
Secondary Business Listings
- Field Crops 30%
- Trees / Vines 27%
- Dairy / Livestock / Poultry 25%
- Vegetables 10%
- Agribusiness 7%
- Horticulture 1%
Top 10 Product Categories of Interest
- Farming Equipment and Accessories
- Tractors
- Irrigation
- Harvesting
- Crop Protection
- Livestock Equipment and Services
- Agriculture Technology
- Dairy Building and Supplies
- Alternative Energy
- Planting and Seeding
