WAE Attendee Demographics
Interested in learning who's attending the world's largest farm equipment and agriculture technology expo? In 2010, attendees voluntarily provided their demographic information when they registered to attend the expo. This representation shows that qualified buyers use World Ag Expo as a resource when looking for new ideas to improve their productivity and profitability for the upcoming year.
2010 Attendee Survey Results
71% of Attendees are Directly involved with agriculture production or an allied industry
70% Attend every year and select World Ag Expo as the only Tradeshow they attend.
91% Rated World Ag Expo 4 stars or higher out of a total of 5 possible.
Top-10 Product Categories of Interest
- Farming Equipment and Accessories 13%
- Tractors 11%
- Irrigation 9%
- Crop Protection 8%
- Harvesting 7%
- Alternative Energy 7%
- Agriculture Technology 7%
- Livestock Equipment and Services 6%
- Planting and Seeding 6%
- Tillage 5%
Geographical Distribution of Registered Attendees
80% travel from the Western United States
6% travel from the Midwest
1% travel from the South
1% travel from the Northeast
9% travel from 72 International Countries
2% from Canada
2% from Mexico
Total Animal Units
Primary Animal Units
76% of Livestock / Dairy / Poultry owners have between 1 and 999 animal units
24% of Livestock / Dairy / Poultry owners have between 1,000 and 5,000+ animal units
Secondary Animal Units
67% of Livestock / Dairy / Poultry owners have between 1 and 999 animal units
33% of Livestock / Dairy / Poultry owners have between 1,000 and 5,000+ animal units
Primary Business Listings
25% Agribusiness
16% Dairy Producer
14% Field Crop Producer
13% Citrus Farmer
11% Livstock Producer
8% Nut Producer
2% Small Grain Farmer
2% Vegtable Grower
2% Chemical / Fertilizer
1% Horticulture
Primary Commodity
16% Dairy Cattle
7% Beef Cattle
6% Alfalfa
5% Almonds
4% Oranges
3% Walnuts
2% Wine Grapes
2% Grapes Table / Raisin
2% Tomatoes Fresh / Processed
1% Horses
Secondary Business Listings
- Field Crops 19%
- Livestock 12%
- Tree - Citrus/ Stone Fruit / Other Fruit 9%
- Dairy 9%
- Nut Operator 6%
- Vegetables 4%
- Chemical / Fertlizer 4%
- Vine Crops 3%
- Horticulture / Forestry 2%
Secondary Commodity
- Alfalfa 7%
- Beef Cattle 7%
- Dairy Cattle 7%
- Almonds 4%
- Corn Silage 3%
- Hay 3%
- Peaches 2%
- Walnuts 2%
- Oranges 2%
- Tomatoes Fresh / Processed 2%
Total Acres Farmed
Primary Acres
63% of land owning attendees farm/ranch 100-499 acres
37% of land owning attendees farm/ranch 500-2,000+ acres
Secondary Acres
73% of land owning attendees farm/ranch 100-499 acres
27% of land owning attendees farm/ranch 500-2,000+ acres
