Exhibitors

General Ag

The largest portion of the grounds, and includes the majority of outside exhibit spaces and pavilions.

General Ag, Inside Exhibit Spaces
Inside booths offer exhibit spaces starting at 10′ x 10′. These spaces may be customized by adding additional adjoining spaces up to 20′ wide by 130′ long.

Pavilion A: General Agriculture Exhibits
Pavilion B: Irrigation, Water, and General Agriculture Exhibits
Building C: General Agriculture, Agri-Chemical, Fertilizer, and Spray Exhibits
Career & Education Center: FFA, College, Career-Focused Exhibits

Ride & Drive

With more than 125,000 square feet of exhibit space within World Ag Expo’s Ride & Drive areas, exhibitors are uniquely prepared to offer attendees the opportunity to test drive the latest truck, tractor, ATV, or preview the newest self-driving systems. Build a mountain, fill up a pond, or create an orchard to set up a “true to life” off-road course, or push around several tons of soil to demonstrate a new tractor’s capabilities. Anything is possible by reserving Ride & Drive space at World Ag Expo®.

Dairy

The Dairy area is home to more than 600 dairy spaces and is located in the southeast section of the showgrounds. This includes exhibits inside and outside of the Farm Credit Dairy Center. Outdoor dairy section spaces start at 20′ x 20′ and can be expanded by adding adjoining spaces.

The 76,000-square-foot Farm Credit Dairy Center is the epicenter of the newest and most innovative technologies in the dairy industry. Exhibit spaces begin at 10′ x 10′ and can be expanded by adding additional adjacent spaces up to 20′ wide by 130′ long.

Space Shares

All participating exhibitors must register for the show by completing the online Request for Exhibit Space form. Spaces can be shared with the prior approval of World Ag Expo®. The name and information concerning the exhibitor that will share the space must be disclosed to World Ag Expo® for approval so they can be listed in the Show Guide, online, and be recognized as an exhibitor.

BEWARE: Email List Solicitation Messages

Every day, unknown “data” companies send out emails offering access to trade show attendee lists and email addresses. We do not work with these spammers, have not sold our lists to them, and do not approve of their tactics in any way. If you choose to do business with them, we recommend you proceed with caution.

4 Ways to Identify a Scam Email

• EMAIL EXTENSION: We’ll only send you emails with the extension “@farmshow.org.” The email extension for our official World Ag Expo advertising sales partner is “@mapyourshow.com.”
• FALSE CLAIMS: We do not sell or share our lists, so no outside company has a “list of registered participants.” 
• MISSPELLINGS AND ODD GRAMMAR: Many spam emails come from foreign countries and often have misspellings, odd grammar, and use words that are uncommon in the U.S.
• INCORRECT BUSINESS PRACTICES: We have an attendee mailing list, but we DO NOT sell the list. You can pay to send a message to the list, but only by contacting sponsorship@farmshow.org.

Future World Ag Expo® Dates

February 11-13, 2025
February 10-12, 2026
February 9-11, 2027
February 8-10, 2028

Final Payment

Returning exhibitors must make their final payment by October 31, 2024. If final payment is not received by October 31, 2024, World Ag Expo® reserves the right to cancel your exhibit space and assign it to the next exhibitor on the waitlist.

You can make your payment through your Exhibitor Dashboard.

Insurance Requirements

Every exhibitor must provide IAC with proof of commercial general liability insurance coverage in the minimum amounts of $1,000,000 per occurrence and $2,000,000 annual aggregate. Such insurance must designate IAC and its officers, directors, agents and employees as additional insureds, and such designation must be shown on the proof of insurance provided to IAC. The proof of insurance must show that the subject policy begins no later than two weeks prior to the opening of World Ag Expo® and shall remain in place until at least one week following the closing of World Ag Expo®. The proof of insurance must also indicate that, should the policy be cancelled prior to its stated expiration date, notice must be provided to IAC in accordance with the policy provisions, but in any case, no less than fifteen (15) days prior to the effective date of cancellation. Exhibitor must provide IAC with required proof of insurance upon booth approval or with the submission of the Request for Exhibit Space, whichever is later. Failure to provide such proof of insurance by such deadline may result, at IAC’s sole and absolute discretion, in exhibitor losing the ability to exhibit at World Ag Expo® and will result in the imposition of the cancellation fee described herein. If exhibitor’s policy is cancelled or terminates prior to World Ag Expo®, exhibitor must provide IAC with satisfactory proof of new or continued insurance within 15 days of such cancellation or termination, but in any event, no later than January 15 prior to World Ag Expo®. Failure to provide such proof of new or renewed insurance in a timely manner, may, at the sole and absolute discretion of IAC, result in the loss of exhibitor’s ability to exhibit at World Ag Expo® and in the imposition of the cancellation fee described herein.

The address for the certificate holder/ additional insured is listed below:

International Agri-Center/World Ag Expo
4500 S. Laspina St.
Tulare, CA 93274

IAC does not provide any form of insurance to cover exhibitor activities at World Ag Expo® and assumes no liability or responsibility for loss or damage to exhibitors due to fire, theft, breakage, vandalism, or any other reason. IAC recommends the exhibitor maintain their own insurance to cover any such potential loss or damage. Exhibitor shall maintain any required workers’ compensation insurance for its employees at World Ag Expo®.

Insurance

Submit certificate of insurance upon space approval to forms@farmshow.org. You may use your own insurance to provide coverage, or you may purchase the option offered through World Ag Expo®.

If you do not have coverage, it can be purchased through ACT Insurance.

*ACT Insurance does not accept international payments. For assistance with completing your purchase, please reach out to us at waesales@farmshow.org.

Badges

Badges are required to access the grounds starting January 27, 2025, no exceptions. Exhibitors are required to have submitted valid insurance for their booth, before they are provided badges.

Exhibitors are entitled to a limited number of complimentary badges:

• Maximum of 10 badges for 10’ x 10’ spaces
• Maximum of 20 badges for spaces larger than 10’ x 10’

Badge requests will not be fulfilled until a valid insurance certificate is on file and payment is received in full. Please note: badges cannot be customized. They will be printed with “EXHIBITOR” only.

Deadlines

Return form by December 15, 2024, for badges to be mailed. Orders placed after December 15, 2024, must be picked up at the International Agri-Center’s® Heritage Complex. Beginning January 27, 2024, badges will be picked up at the Exhibitor Registration Center (ERC) at Gate 6.

Temporary Worker Passes

Unofficial contractors must obtain a temporary worker pass. There is no cost for temporary worker passes. Prior to World Ag Expo, temporary worker passes are available at the Exhibitor Registration Center (ERC) at Gate 6.

If an Appointed Contractor requires access during show days, the contractor or exhibitor is responsible for obtaining badges.

Booth Staffing

Booth representatives are required to remain with their exhibits daily until the public has vacated the grounds. Exhibits MUST remain in place until 4:00 p.m. on February 13, 2025. Any exhibits removed before 4:00 p.m. on February 13, 2025, will be subject to the loss of booth space for the 2025 World Ag Expo®.

Cancellation Policy

Exhibitor Cancellation: If written notice of cancellation is received before December 1, 2024, exhibitor shall forfeit 20% of total space fee and shall be entitled to an 80% maximum refund. Cancellation on December 1, 2024, and hereafter by exhibitor, shall result in forfeiture of the entire space fee. Exhibitor agrees that these charges are reasonably related to World Ag Expo® damages. By cancelling space, exhibitor loses all rights or claims to the space, and World Ag Expo® may rent it to others.

Show Cancellation if required due to COVID-19: If written notice of cancellation of the live event is provided by World Ag Expo® on or before November 30, 2024, World Ag Expo® shall retain 20% of the total space fee to be applied to the exhibitor’s presence in a digital show, and the exhibitor shall be entitled to an 80% maximum refund or rollover. Exhibitor shall maintain all rights or claims to their physical space for the 2026 show. Exhibitor can choose to receive a refund or roll funds forward to the 2026 show. If the live event is cancelled on or after December 1, 2024, no refund will be provided.

Exhibit Sales Team

We are so excited to have you exhibit at the 2025 World Ag Expo®! Our exhibitors are essential to the success of the show and we will do our very best to ensure you have a great experience as an exhibitor. Please feel free to contact us at any time, with any questions and we would be more than happy to help!

Exhibitor Advisory Committee

The Exhibitor Advisory Committee is made up of World Ag Expo® Exhibitors to serve as representatives for all exhibitors. They are available to hear your comments, questions and concerns and bring them to the attention of World Ag Expo® Management. They are on site during World Ag Expo® and available throughout the year.

Alcohol Policy

Entertaining customers can be an important part of the sales process. For exhibitors to legally serve alcohol in their space at World Ag Expo®, there are a few steps that must be followed. World Ag Expo® Management and Alcohol Beverage Control, in accordance with Code Section 23399.1 of the California Business and Professions Code, require exhibitors follow the rules as set forth below:

1. World Ag Expo® Management must be notified prior to the show of exhibitor’s intent to serve alcoholic beverages in their exhibit space;
2. A Licensed Permit Holder must serve the alcohol in the exhibitor’s space (We recommend you hire a licensed caterer or bar service to pour – local options are listed below. You can obtain your own daily license using the ABC button below, but must get a sign off by Tulare PD in person and deliver the form to Acohol & Beverage Control in Fresno, CA in person.);
3. World Ag Expo® Management must be given a copy of the Permit Holders License;
4. Alcohol must be served at NO charge and cannot be sold.
5. Service and consumption must be within a defined area (with a fence or pavilion);
6. A minimum of two (2) security guards must be ordered from World Ag Expo® Management to check attendee I.D.’s and ensure that no alcohol exits the defined area;
7. Complete a Tulare County health permit application and submit it to World Ag Expo® Management.

Forms:

*Please make checks payable to International Agri-Center®.

Amenities

All exhibitors are entitled to:

• Access to six lounges with complimentary refreshments
• 24-hour security from January 27 – February 21, 2025
• Complimentary forklift service
• Complimentary badges
• First-aid care during World Ag Expo hours (EMT on duty)
• Janitorial service of aisles and public areas
• Networking events
• Free marketing materials

Indoor exhibitors are provided:

Black Pipe and Drape: 8’ backdrop with 3’ sides
Ag Career & Education Center, Building C, Farm Credit Dairy Center, Pavilions A, and B

Tables and Chairs: One 8’ table and two standard chairs per exhibitor

Booth Setups

Type	Diagram	Description
In-line		Exposed to the aisle on one side with neighboring booths to the left and right sides.
Corner		End of a series of in-line booths with exposure to the aisles on two adjoining sides.
Endcap		Exposed to aisles on three sides and composed of two booths.
Island		Any size booth exposed to aisles on all four sides.
Peninsula		Exposed to aisles on three sides and composed of at least four booths.
Split Island		A peninsula booth that shares a common back wall with another peninsula booth.
Extended Header		An in-line booth that is 20 feet or longer with a center extended header.
Outdoor Spaces		No height restriction** No partitions between spaces. Must stay within assigned space (including tent stakes, landscaping, etc.)

* Maximum height for back wall and center of all Indoor Booths
16 feet: Farm Credit Dairy Center and Building C
12 feet: Ag Career & Education Center, Pavilions A, and B

**For spaces in the Dairy Section beginning with “DX”: height restriction for the back wall and the first half of booth is 15 feet due to roof overhang of the Farm Credit Dairy Center

MOVE-IN PROCEDURES

BADGES

Exhibitor Badges or temporary worker passes are required during Move-In. Pick up exhibitor badges and temporary worker passes at the Exhibitor Registration Center (ERC) (outside Gate 6).

OUTSIDE EXHIBITORS

JANUARY 27 – FEBRUARY 2, 2025 | 8:00 a.m. – 5:00 p.m.

FEBRUARY 3 – 10, 2025 | 7:00 a.m. – 5:00 p.m.

INSIDE EXHIBITORS

FEBRUARY 3 – 10, 2025 | 7:00 a.m. – 5:00 p.m.

FORFEITURE OF SPACE

Failure to completely set up by 7:00 a.m. on Tuesday, February 11, 2025, may result in forfeiture of the right to participate in future World Ag Expos®. Vacant spaces will be filled by wait-listed companies.

FORKLIFTS

Forklift requests may be made at each area office. Forklifts and operators are available for loading and unloading only. Service is free of charge to exhibitors. Exhibitors may supply and use their own forklifts during set-up and tear-down. Please note, World Ag Expo® forklift service ends daily at 5:00 pm due to safety concerns.

FOOT TRAFFIC

Gate 5 is opened by security during inside exhibitor Move-In.

SPECIAL MOVE-IN NEEDS

Please arrange with World Ag Expo Management prior to January 27, 2025.

Call 559.688.1030 or email waesales@farmshow.org.

MOVE-OUT PROCEDURES

MOVE-OUT HOURS

Monday – Friday | 8:00 a.m. – 6:00 p.m.

Saturday | 8:00 a.m. – 5:00 p.m.

Sunday | Closed

Forklifts will NOT be available Thursday, February 13, 2025.
Forklifts will resume operation at 8:00 a.m. on Friday, February 14, 2025.
Forklift service ends daily at 5:00 p.m. for safety.

Crates picked up during move-in will NOT be available until Friday, February 14th when forklift service resumes.

FORFEITURE OF SPACE

Any exhibits removed before 4:00 p.m. on Thursday, February 13, 2025, will be subject to discipline, up to the loss of booth space for 2026 World Ag Expo.

ABANDONED ITEMS

Exhibit items remaining after the above move-out dates and times will become the property of World Ag Expo.

EXITING

Traffic entering/exiting on Thursday, February 13, 2025, after 4:00 p.m., will be controlled by police.

No vehicles will be allowed to enter/exit grounds until parking lots are vacated and attendee traffic has cleared.

Flooring & Structure/Building

Pavilions A, B, and Ag Career & Education Center: Tent structure with dirt and decomposed granite flooring
Building C and Farm Credit Dairy Center: Metal building with concrete flooring
Outside exhibit spaces and showgrounds: Dirt and decomposed granite
Bark: Outside spaces only.

Customized ground cover will need to be approved before installation. Go to forms for application
(Outside spaces only. Bark not included)

Canopies

Canopies, including ceilings, umbrellas and canopy frames, may be decorative or functional (such as to shade computer monitors from ambient light or to allow for hanging products). Canopies for in-line or perimeter booths should comply with line-of-sight requirements. The bottom of the canopy should not be lower than seven (7) feet from the floor and within five (5) feet of any aisle. Canopy supports should be no wider than three (3) inches. This applies to any booth configuration that has a line-of-sight restriction.

A substantial amount of condensation can occur. You are encouraged to cover moisture-sensitive materials with plastic at night.

Distribution of Written Materials

Presentation and distribution of materials must remain within the boundary of exhibit space.

Disturbance to Space

Major disturbances to the exhibit space surface (trenching, footings, postholes, flagpoles, drilling or digging) are not permitted without obtaining prior written approval, on-site authorization from World Ag Expo Management and paying the Disturbed Space Deposit. Dig permits may be obtained at any area office (on-site only). Minor disturbances to the exhibit space require returning the space to the condition in which it was found at Move-In.

Fire Code

California Fire Code requires all combustible decorative materials, including table covers and table skirting used in tents, canopies and assembly-type structures, to be flame resistant as determined by procedures set forth in the code. If the materials do not meet the minimum standards for flame-resistant properties as determined by the Tulare City Fire Department, you will be required to remove all material in violation. Exhibitors who are in need of approved materials for exhibit display purposes are advised to contact Diamond Event & Tent at worldagexpo@diamondevent.com or 888.844.4001.

Please note:
A) Tents (either owned or rented) 400 sq ft. or more are required to have a California Approved fire extinguisher.
B) If your exhibit space is located next to any fire equipment, all fire equipment must be visible and accessible at all times.

Health Permit

If you are giving away food samples, pre-packaged food, bottled water or other beverages, a health permit is required.* For questions regarding health permits, contact 559.688.1030 or forms@farmshow.org. Application and payment must be received by January 15, 2024.

*Please make checks payable to International Agri-Center®.

*Exceptions: Food and beverage for booth personnel only, or a single bowl of candy for attendees.

Hanging Signs & Graphics

Items hanging from pipe and drape should not exceed five (5) pounds and should be hung from the top drape bar. Signs should be made of lightweight vinyl or foam with grommets and attached to the top bar with an S-type hook; the end of the hook going over the bar must have an opening exceeding one and a half (1.5) inches. No signage may be pinned to the drapes. Holes may not be created in the drapes. Contact waesales@farmshow.org for banner/sign information.

Please note: Signs and banners are not allowed on the fence line. If you would like your banner displayed on the fence line, please contact sponsorship@farmshow.org for more details. Signs and banners found on the fence line will be removed and returned at the conclusion of the show.

Heaters

It gets a little chilly in February! Please note the following restrictions on booth heaters:

Outdoor booths: Propane and electric heaters permitted.
Indoor booths: Only electric heaters with a tip-over switch are permitted.

Lighting

No lighting, fixtures, trusses or overhead lighting are allowed outside exhibit boundaries. Lighting, including gobos, should be directed to the inner confines of the space. Lighting should not project onto other exhibits/aisles. Potentially harmful lighting, such as lasers or ultraviolet lighting, must be approved by World Ag Expo® Management. Lighting that spins, rotates, pulsates or has other specialized lighting effects should be in good taste and not interfere with neighboring exhibitors or otherwise detract from the general atmosphere of the event.

Line of Sight

Display materials must not obstruct neighboring exhibitors’ line-of-sight. The maximum height is allowed only in the rear half of the booth space, with a four (4) foot height restriction imposed on all materials in the remaining space forward to the aisle.

Live Animals

Obtain written approval from World Ag Expo® Management before the showing of any demonstrations, live entertainment, or use of live animals.

Music, Noise & Vehicles

Noise from sound equipment in booths may not disrupt activities of neighboring exhibitors. Speakers and sound devices should be positioned to direct sound into the booth and not into the aisle. Sound and noise should not exceed 85 decibels when measured from the aisle immediately in front of a booth. Be aware that music played in booths, whether live or recorded, may be subject to laws governing the use of copyrighted compositions. ASCAP, BMI, and SESAC are authorized licensing organizations that collect copyright fees on behalf of composers and publishers of music. Display vehicles may not be started.

Towers

A tower is a free-standing exhibit component separate from the main exhibit fixture. The height restriction is the same as that which applies to the appropriate exhibit space configuration being used. Maximum allowed dimensions are two (2) feet x two (2) feet diameter/width but may go to the maximum height allowed for buildings/pavilions. For questions about towers, contact Exhibitor Services at waesales@farmshow.org or 559.688.1030.

Shipping

Shipping Address:
World Ag Expo
(Company Name, Booth #)
4450 South Laspina Street
Tulare, CA 93274

Large Freight

Inbound Freight:
Large freight is delivered to North Office (Gate 6). It will be delivered to your booth upon freight arrival. If you arrive prior to your large freight delivery, contact North Office to locate your items. Large freight is stored outside and is subject to weather damage.

Outbound Freight:
Large freight must be packaged, labeled, and left in your space for pick-up after the show. Return shipping must be arranged by exhibitor directly with freight carrier.

Small Packages

Inbound Packages:
Small packages are delivered to the Freight Office (East of gate 6). They will be delivered to your booth beginning Saturday before the show. Visit the Freight Office for questions regarding your small package deliveries.

Outbound Packages:
Packages will be picked up for shipment after the show. Leave properly-labeled packages ready for shipment and scheduled in your exhibit space. Return shipping must be arranged by exhibitor directly with package carrier.

Responsibility of Charges:
Bill of lading forms must include booth space and company name as shipper. You may incur an additional fee if World Ag Expo is billed.

ABF Freight Tradeshow Services – OFFICIAL WORLD AG EXPO® CONTRACTOR
Phone: 800.654.7019
Email: tradeshow@arcb.com

WORLD AG EXPO® IS NOT RESPONSIBLE FOR ANY SHIPPING CHARGES OR DAMAGES

Contact Information

Free Marketing Material

Promote your attendance at the World Ag Expo. The resources below offer the tools to represent our brand with clarity and consistency. We encourage you to use these assets to communicate your participation.

Download the logo files and refer to the brand guide for best practices on usage, colors, typography, and more.

Postcard Template is FREE. For printing and mailing quotes, visit IDEA Printing & Graphics.

OFFICIAL PUBLICATIONS WARNING: Don’t be fooled by frauds! You may be contacted by publications claiming to be associated with World Ag Expo®. For your reference, World Ag Expo®’s only official publication partners are listed below. Please notify us if any publications not listed here attempt to contact you.

Map Your Show – Official Show Guide, Digital Exhibitor Profiles, Attendee E-Newsletters & Mobile App

Your Map Your Show profile is one of your first points of contact with your customers, and it’s free! Potential attendees can search the show ahead of time and plan their visit, either online or on the mobile app. By default, during the application process, your basic contact information is placed on your profile; however we strongly encourage exhibitors to complete their online listing and include keywords, descriptions, and more! For more information regarding this feature, please contact Map Your Show.

Ag Source Magazine – Official Equipment Publication

Ag Source Magazine is published monthly and contains hundreds of farmer to farmer classified ads. 30,000 copies are printed and distributed in California from over 1,300 hand picked racked locations. Ag Source Magazine is the tool used by thousands in the agricultural community to buy and sell everything a farmer uses from tractors and implements, to trucks and trailers.

BEWARE: Email List Solicitation Messages

Every day, unknown “data” companies send out emails offering access to trade show attendee lists and email addresses. We do not work with these spammers, have not sold our lists to them, and do not approve of their tactics in any way.If you choose to do business with them, we recommend you proceed with caution.

3 Ways to Identify a Scam Email

• EMAIL EXTENSION: We’ll only send you emails with the extension “@farmshow.org.” The email extension for our official World Ag Expo advertising sales partner is “@mapyourshow.com.”
• FALSE CLAIMS: We do not sell or share our lists, so no outside company has a “list of registered participants.” 
• INCORRECT BUSINESS PRACTICES: We have an attendee mailing list, but we DO NOT sell the list. You can pay to send a message to the list, but only by contacting sponsorship@farmshow.org.

Seminars

World Ag Expo® is proud to host the hottest topics and brightest speakers in ag. Looking to educate, engage, or provide industry insights? With your expertise and insight in your field, you may be an excellent candidate to host a seminar at World Ag Expo® 2025.

For more information, email Registration@farmshow.org.

2025 Seminar Application

Top-10 New Products Competition

World Ag Expo® offers a look into cutting-edge technology with the Top-10 New Products contest. Open to exhibitors, the innovation contest showcases the latest in a competitive field of new products. Applications for World Ag Expo 2025 are currently closed.

Top-10 New Products

Host An Event

Need space for a meeting, party, or product launch during World Ag Expo? Host your event in the VIP Event Tent or in International Agri-Center’s Heritage Complex!

Contact 559.688.1030 or Events@farmshow.org.

Media Coverage Request

Complete a Media Coverage Request Form and tell media why they can’t miss your exhibit! Your information will be provided to all media requesting exhibitor information in advance and/or at the World Ag Expo® Media Center.

Social Media

Never miss an update again! Get instant feedback and information through social media:

Twitter: @WorldAgExpo
Facebook: World Ag Expo
Instagram: @worldagexpo @internationalagricenter

Official Hashtag: #WAE25

We’ll be posting information about the grounds, vendors, events, and everything World Ag Expo®! Be sure to tag us in your posts and use the official hashtag #WAE25.

Free Marketing Forms

Catch the attention of the media and attendees by filling out the free forms below!

Mobile App

Remember to download the official World Ag Expo app to keep up to date with live updates, schedules, maps, exhibitor listings and more! Available for IOS and Android. Search “World Ag Expo.”
2025 App will be available January 15