Monday, April 17, 2006

World Ag Expo renames Preview Publication

News Release
Contact: Beth Sequiera, Communications Director
(559) 688-1030; email beth@farmshow.org

FOR IMMEDIATE RELEASE

World Ag Expo Renames Preview Publication

TULARE, CA – World Ag Expo announced the immediate renaming of its preview publication. The publication will be known as World Ag Expo Preview.

According to Jerry Sinift, general manager, the name change is significant. It’s a major step in the preplanning for World Ag Expo’s 40th anniversary celebration, Feb. 13-15, 2007 and will accomplish two major communication goals.

“First, California’s largest farm operators will know it is our Expo’s magazine – an integral part of our new communication strategy – relating the editorial content specifically for planned activities of the 40th year celebration,” Sinift said.

“Second, 2007 Expo exhibitors can count on their advertising being an efficient expenditure to support their exhibits and being well read by their best customers. World Ag Expo Preview will be direct mailed to more than 35,000 of California’s and adjacent states’ largest agricultural operators, 75 days prior to the show’s opening.”

            Sinift stated, the Preview name change coincides with new publication’s upscale design changes, emphasizing easier readership. This will increase reader recognition of the world’s largest agricultural Exposition, which boasts more than 1,600 exhibitors that annually converge on the 228-acre Expo grounds.

            World Ag Expo will celebrate its 40th anniversary with many exciting new activities that focus on the latest technology, including the selection and showcase of agriculture’s Top-10 new products.

Check the latest World Ag Expo news at www.farmshow.org.